Essential storage
Essential storage supports the requested site experience and remembers the visitor cookie preference.
- The cookie preference is stored in local storage and a same-site preference cookie.
- Essential storage is not used for advertising or cross-site behavioral profiling.
- Rejecting optional analytics keeps calculators, guides, directory pages, quote forms, and vendor forms usable.
Optional analytics
If accepted, optional analytics may create an anonymous browser session ID and send first-party event records to private logs.
- Events may include page path, calculator type, broad estimate outputs, button clicks, and form start or submit events.
- Analytics payloads must not include emails, phone numbers, token values, private IDs, payment details, or raw form fields.
- Global Privacy Control is treated as optional analytics rejection when no prior site preference exists.
Third-party scripts
Advertising pixels, remarketing, broad third-party analytics, and cross-site tracking are not enabled in the MVP.
- Future analytics scripts must declare a cookie category and wait for acceptance.
- Future ad or remarketing scripts require banner, policy, audit, and legal review updates before release.
- Cookie consent never replaces quote-request, vendor-routing, call, SMS, checkout, or lead-sharing consent.