| Target users |
A club, resort, HOA, school, developer, and private buyer need different proof. |
Define who will book, approve, or benefit from the court. |
| Catchment area |
A good national trend can still fail in the wrong local radius. |
Map drive time, nearby clubs, member base, hotels, offices, housing, and competing activities. |
| Pricing tolerance |
Revenue depends on paid bookings, not interest alone. |
Test hourly rates, membership interest, lessons, events, and off-peak demand. |
| Programming plan |
Utilization usually needs leagues, coaching, events, and community habits. |
Tie demand proof to an opening program, not only a court count. |
| Downside case |
Slow ramp-up can strain cash even if the project is viable. |
Model conservative utilization before signing construction or lease obligations. |